RAI - Rational Use of Antibiotics by Information and Communication: A multimedia-based pilot project with a controlled design - follows a broad approach. For the first time the basic project of the consortium InfectControl 2020 will use transsectoral information and communication strategies for moderate and rational use of antibiotics. The common objective is to contain the development of resistances. The detailed messages and information brokerage will be tailored according to the needs and barriers within the individual target groups. In order to realize the project, veterinarians, general practitioners, infectiologists, hygienists and epidemiologists co-operate with design experts and communication scientists.
The objective of the sub-project "RAI - Rational Use of Antibiotics by Information and Communication (RAI)" is to develop dynamic infographics in 2D or 3D formats, in order to visualize risk situations in communication that are relevant for the society. These visualizations will enable scientific evaluating authorities to fully comprehend extremely insecure risk situations and communicate those risks in a more comprehensible way, specifically to the general public and society.
The second focus of activity within the sub-project 2 within the RAI project is worked on by Prof. Dr. Lothar H. Wieler and his colleague at the Institute of Microbiology and Epizootics at the Department of Veterinary Medicine of Freie Universität Berlin. More information on this sub-project can be found here.