Prof. Elfriede Fürsich, Ph.D.

Elfriede Fürsich

Visiting Professor

Field of Activity

Media and popular culture with a special focus on gender und diversity

Address Institut für Publizistik- und Kommunikationswissenschaft
Garystraße 55
Room 265
14195 Berlin
Telephone +49 30 838-65317

Office hours

Tuesdays 16:00 - 17:00

Wednesdays 15:00 - 16:00

(by e-mail appointment)

Elfriede Fürsich is Visiting Professor of Media and Popular Culture with a special focus on gender and diversity. She is also Research Associate Professor of Communication Studies at Boston College. A German native, she lived and worked in the USA for 18 years and obtained her Ph.D. at Grady College of Journalism and Mass Communication at the University of Georgia, Athens. In 2005, she was a Fellow at the University of Hyderabad in India.

Her current research examines the creation of a participatory public sphere in the context of digitization, the changing media industry, and global mobility.

Earlier projects focused on questions of media globalization, media representations and media criticism. In her research, she utilizes a cultural studies approach to capture the impact of globalization on media content such as global television formats, travel journalism, business reporting or web sites. She is a specialist for qualitative research methods. Her courses at FU examine how the media represent diversity and the Other along with the social and cultural ramifications of latest media business models.

In Germany, she taught at Hertie School of Governance, Hochschule für Film und Fernsehen in Babelsberg, FU Berlin and Universität Hamburg.


  • 2011- Research Associate Professor, Communication Department, Boston College, USA
  • 2013-2014 Visiting Professor, Erasmus Mundus Master Program 'Journalism, Media and Globalisation', Universität Hamburg
  • 1998-2011 Assist./Assoc. Professor of Communication and Sociology, Boston College, USA
    Affiliated Faculty, International Studies Program, Boston College
  • 2005 Visiting Fellow Sarojini Naidu School of Performing Arts, Fine Arts and Communication, University of Hyderabad, India
  • 1998 Ph.D., University of Georgia, Grady College of Journalism and Mass Communication
  • 1994 M.A., University of Georgia, Grady College of Journalism and Mass Communication
  • 1993 Diplom Journalistik, Katholische Universität Eichstätt

Research Interests

  • media, globalization and mobility
  • representation of others
  • media and journalism studies
  • media criticism/cultural studies



  • Hanusch, Folker, & Fürsich, Elfriede (2014). Travel Journalism: Exploring Production, Impact and Culture. Hampshire, UK: Palgrave MacMillan.


  • Fürsich, Elfriede (2014). Analyzing Text: The Cultural Discourse in Ethnic Food Reviews. In Fabienne Darling-Wolf (Ed.). Research Methods in Media Studies. (Blackwell’s International Encyclopedia of Media Studies, Volume VII) (S. 338-357). Malden, MA: Wiley-Blackwell.
  • Fürsich, Elfriede (2010). Medienkonvergenz als Risiko und Chance - Eine Analyse des amerikanischen Journalismus im Crossmedia-Zeitalter. In Ralf Hohlfeld, Philipp Müller, Annekathrin Richter (Eds.). Crossmedia - wer bleibt auf der Strecke? : Beiträge aus Wissenschaft und Praxis. (S. 54-69). Berlin [u.a.] : Lit-Verl.
  • Fürsich, Elfriede & Kavoori, Anandam P. (2009). Travel Journalism and the Logics of Globalization. In Anandam Kavoori (Ed.). The logics of globalization: Studies in international communication. (S. 189-209). Lanham [u.a.]: Lexington Books.


  • Lünenborg, Margreth & Fürsich, Elfriede (2014). Media and the Intersectional Other: The Complex Negotiation of Migration, Gender, and Class on German Television. Feminist Media Studies 14 (6), 959-975.
  • Lünenborg, Margreth & Fürsich, Elfriede (2014). Intersektionalität und "The Other": Die komplexe Verhandlung von Migration, Gender und Klasse in der Produktion und Rezeption deutscher Fernsehangebote. Medien Journal, 38(3), 7-20.
  • Fürsich, Elfriede & Avant-Mier, Roberto (2013). Popular Journalism and Cultural Change: The Discourse of Globalization in World Music Reviews. International Journal of Cultural Studies, 16(2), 101-118.
  • Fürsich, Elfriede (2012). Lifestyle Journalism as Popular Journalism: Strategies for Evaluating its Public Role in the Era of Globalization. Journalism Practice.6(1), 12-25.
  • Fürsich, Elfriede (2010). Media and the Representation of Others. International Social Science Journal, 61(199), 113-130.
  • Fürsich, Elfriede (2009). Media and Cultural Diversity. Background Report for the UNESCO World Report “Investing in Cultural Diversity and Intercultural Dialogue.”
  • Fürsich, Elfriede (2009). In Defense of Textual Analysis: Restoring a Challenged Method for Journalism and Media Studies. Journalism Studies, 10, 238-252.
  • Walsh, K., Fürsich, E., & Jefferson, B. (2008). Beauty and the Patriarchal Beast: Gender Role Portrayals in Sitcoms Featuring Mismatched Couples. Journal of Popular Film and Television, 36(3), 123-132.
  • Fürsich, Elfriede, and Shrikhande, Seema (2007). Development Broadcasting in India and Beyond: Redefining an Old Mandate in an Age of Media Globalization. Journal of Broadcasting & Electronic Media, 51, 110-128.
  • Fürsich, E. B., & Robins, M. (2004). Visiting Africa: Constructions of nation and identity on travel Websites. Journal of Asian and African Studies, 39(1-2), 133-152.
  • Fürsich, Elfriede (2003). Between Credibility and Commodification: Nonfiction Entertainment as a Global Media Genre. International Journal of Cultural Studies, 6 (2), 131-153.
  • DeRose, J. V., Fürsich, E., & Haskins, E. (2003). Pop (Up) goes the Blind Date: Supertextual constraints on "reality" television. Journal of Communication Inquiry, 27(2), 171-189.
  • Fürsich, Elfriede (2002). Nation, Capitalism, Myth: Covering News of Economic Globalization. Journalism & Mass Communication Quarterly, 79(2), 353-373.
  • Fürsich, Elfriede & Robins, Melinda (2002). The Self-Representation of Sub-Saharan Nations on the World Wide Web. Critical Studies in Media Communication, 19(2), 190-211.
  • Fürsich, E. (2002). How can global journalists represent the 'other'? A critical assessment of the cultural studies concept for media practice. Journalism, 3(1), 57-84.
  • Fürsich, Elfriede (2002). Packaging Culture: The Potential and Limitations of Travel Journalism on Global Television. Communication Quarterly, 50(2), 203-225.
  • Fürsich, E. P., & Lester Roushanzamir, E. (2001). Corporate expansion, textual expansion: Commodification model of communication. Journal of Communication Inquiry, 25(4), 375-395.
  • Fürsich, Elfriede & Kavoori, Anandam P. (2001). Mapping a Critical Framework for the Study of Travel Journalism. International Journal of Cultural Studies, 4(2), 149-171.
  • Fürsich, E., & Lester, E. (1996). Science journalism under scrutiny: A textual analysis of “science times”. Critical Studies in Mass Communication, 13(1), 24-43.