Reality-TV: Scandalization as Success Guarantee?

Scandalization and Provocations as Success Guarantee in Times of Decreasing Advertisement Revenue? Analysis of Current Casting Show and Reality Documentary-style Formats

Research project for the Landesanstalt für Medien NRW (Media State Authority of Northrine-Westphalia) in Cooperation with the House of Research GmbH. The project is comleted.

The book "Skandalisierung im Fernsehen" was published by VISTAS in March 2011. An executive summary is available here for downloard.

The project aims at investigating if and to what extent scandalization and provocations increased as strategies in Casting Shows and Reality TV formats due to decreasing advertisement revenues and increasing competition.


Project term: 10/2009 – 09/20100

Coordination: Prof. Dr. Margreth Lünenborg

Research Assistant: Claudia Töpper, Dipl. Medienwissenschaftlerin

Student Assistant: Anna Weinreich