Master Program Media and Political Communication

Structure of the Module "Methodology of Political Communication Research" within the Master Program Media and Political Communication (mostly taught in German language)

Contents (Translation of the Excerpt of the Study Regulations)

The students learn to apply data collection techniques of political communication research for own research purposes and to analyze empirical data with suitable evaluation techniques. They acquire knowledge in communicator-, media- and audience-centered collection techniques as a basis for an appropriate assessment and application of already existing and the planning and conduction of own empirical studies. As a complementary the students acquire advanced knowledge of data analysis, in order to evaluate primary data collections in a methodologically correct manner and to conduct statistically complex secondary analyses.

The study regulations of 2011 can be found here (in German language).