The team of the Division for Organizational Communication teaches and conducts research on strategic communication of political actors and organizations. We are interested in research areas such as risk and crisis communication, the analysis of relationships between the media and political organizations, public relations history and visual framing.
Across these fields of research, students and faculty members address questions as:
- What role do organizations play in opinion-formation processes, and how do these processes influence organizations (medialization effects)?
- How do societal changes (e.g. media change, globalization or policy change) influence strategic organizational communication?
- What communication strategies and what channels do social actors use in order to reach their goals? How does this affect public opinion and public discourse?
While aiming to provide answers to these and other questions, we employ both qualitative and quantitative methods. We mostly count on theories from the academic field of media and communication studies to guide our research, but we also refer to related social sciences and humanities. Theoretical approaches related to the communicator, the media content and media effects are especially relevant to us.