The Institute for Media and Communication Studies offers a bachelor’s program for Media and Communication Studies (duration: 6 semesters).
Media and Communication Studies is a transdisciplinary field in social sciences. It applies different perspectives to the conditions, structures, processes, contents and effects of mediated communication, especially mass communication, and contributes to their shape. It encompasses all forms of direct and mediated public communication, including organizational communication as well as new forms of computer-mediated and net-based communication.
Through the discussion of media communication and other societal phenomena the study of media and communication science conveys key qualifications (media and communication competence, problem-solving techniques) for jobs in journalism and public relations, communication and media research, program planning and media marketing, organizational communication, computer-mediated and net-based communication outlets and media and culture management.
An overview of the program’s subjects is offered by the online-assistant for study choice (Online-Studienfachwahl-Assistent) (in German) which includes interactive tasks and provides direct feedback.