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Prof. Silke Adam

Universität Bern

Institut fuer Kommunikations- und Medienwissenschaft

Lerchenweg 36
CH-3000 Bern 9

E-Mail: silke.adam@ikmb.unibe.ch

 

 

 

 

 

 

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Short CV

 

Silke Adam studied communication science with the focus on political science, policy analysis advice and market communication research at the University of Hohenheim, Germany (Diploma). In addition she received – as a Fulbright scholar – a Master of Science in Mass Communication at Boston University, MA. After her studies she has been working as a research assistant at the Institute of Communication Science/ Media Politics at the University of Hohenheim. Here she finished her PhD on the topic “Symbolic networks in Europe. The impact of the national level on a European Public Sphere. Germany and France compared” in 2006. She is awarded several prizes: Robert M. Worcester Prize for the best paper in the International Journal of Public Opinion Research (2007); Science prize of the University of Hohenheim (2007), Science prize of the European foundation of Dr. Alois-Mock (2007). Since 2008 she is co-speaker of the section “Communication and Politics” of the German Association for Communication Science (DGPuK). At present, Silke Adam is director of the Institut für Kommunikations- und Medienwissenschaft at the University of Bern.

From October 2008 to December 2009 she has been Post-doc fellow to KFG.

 

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Main fields of interest

 

Political communication in comparative perspective, European integration, network analysis / research, media systems and impact

 

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KFG research project

 

Within the Research College “The Transformative Power of Europe” Silke Adam worked on two research projects which focused on the question how important actors, domestic political parties and mass media, impact the diffusion of ideas in Europe. In contrast to most literature that analyses the positions and communication of these actors per se, her projects sought to shed light on how these positions and communications affects EU citizens and EU politics:

(1)    The first project (together with Professor Michaela Maier, University of Landau) analysed whether, how and under which conditions national parties refrain from conducting second-order campaigns in the 2009 European Parliament Election but instead articulate Europe and advocate a position regarding EU integration. Adam and Maier further ask whether such ‘first-order’ campaigns yield different effects on the electorate compared to classical second-order contests. To understand the strategies and effects of party campaigns they combine content analysis with experimental research in a cross-country setting.

(2)    The second project soughts to understand whether, how and under which conditions mass-mediated debates impact citizens’ perceptions and attitudes towards EU integration and, in addition, whether and how such debates impact decision-making in the European Union. To disentangle this two-sided impact of mass media, content analyses conducted of domestic and ‘Brussels’ media are combined with citizens’ surveys and institutional analysis of policy agendas and frames.

 

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Publications

 

Pfetsch, Barbara & Silke Adam (Hrsg.) (2008): Massenmedien als politische Akteure - Konzepte und Analysen. Wiesbaden: VS Verlag.

Adam, Silke (2007): Symbolische Netzwerke in Europa. Der Einfluss der nationalen Ebene auf europäische Öffentlichkeit. Deutschland und Frankreich im Vergleich. Köln: Halem Verlag.

Adam, Silke (2002): Wahlen in der Mediendemokratie. Der Beitrag von Medienwirkungstheorien zur Wahlforschung am Beispiel der amerikanischen Präsidentschaftswahl 2000. Stuttgart: edition 451.

 

Adam, Silke (forthcoming): Campaigning against Europe? The Role of Euroskeptic Fringe and Mainstream parties in the 2009 European Parliament Elections. In: de Vreese, Claes/Adam, Silke/Maier, Michaela (eds.): Journal of Political Marketing. Special Issue.

Adam, Silke & Maier, Michaela (2012): National Parties as politicizers of EU Integration? Party Campaign Communication in the Up-Run to the 2009 European Parliament Election. In: European Union Politics 12 (3) (forthcoming).

Adam, Silke & Maier, Michaela (2010): Personalization of Politics – Towards a Future Research Agenda. A Critical Review of the Empirical and Normative State of the Art. In: Communication Yearbook: 34: 213-258.

Adam, Silke & Barbara Pfetsch (2009): Europa als Konflikt in nationalen Medien – Zur Politisierung der Positionen in der Integrationsdebatte. In: F. Marcinkowski / B. Pfetsch (eds.): Politik in der Mediendemokratie. Politische Vierteljahresschrift, Sonderheft 42, 559-584.

Adam, Silke (2008): Medieninhalte aus der Netzwerkperspektive. Neue Erkenntnisse durch die Kombination von Inhalts- und Netzwerkanalyse. In: Publizistik 53 (2), 180-199.

Adam, Silke (2008): Do mass media portray Europe as a community? An empirical analysis of the integration potential of the German and French debates on EU enlargement and a common Constitution. In: Javnost – The Public 15 (1), 91-112.

Pfetsch, Barbara, Silke Adam, & Barbara Eschner (2008): The Contribution of the Press to Europeanization of Public Debates. A comparative study of issue salience and conflict lines of European integration. In: Journalism: Theory, Practice & Criticism 9 (4), 463-490.

Adam, Silke (2007): Domestic adaptations of Europe. A comparative study of the debates on EU enlargement and a common Constitution in the German and French quality press. In: International Journal of Public Opinion Research 19 (4), 409-433.

Kriesi, Hanspeter, Silke Adam & Margit Jochum (2006): Comparative analysis of policy networks in Western Europe. In: Journal of European Public Policy 13 (3), 341-361.

 

 

Book Chapters & other articles

Adam, Silke; de Vreese, Claes & Maier, Michaela (In print): Between Integration and Demarcation: Effects of Europeanized and National Campaigns on Voters in the 2009 European Parliament Election. In: Maier, Michaela/Strömbäck, Jesper/Kaid, Lynda L. (eds.): European Political Communication: Campaign Strategies, Media Coverage, and Campaign Effects in European Parliamentary Elections, Farnham: Ashgate Publishing.

Adam, Silke (2010): PR-Evaluation und -Planung aus der Netzwerkperspektive. Neue Erkenntnisse bei der Untersuchung von Medieninhalten durch die Verbindung von Inhalts- und Netzwerkanalyse. In: J. Woelke / M. Maurer / O. Jandura (eds.): Forschungsmethoden für die Markt- und Organisationskommunikation. Köln: Halem-Verlag.

Pfetsch, Barbara; Silke Adam & Barbara Eschner (2010): The Media’s Voice over Europe: Issue Salience, Openness and Conflict Lines in Editorials. In: Koopmans, Ruud/Statham, Paul (eds.): The Making of a European Public Sphere: Political Communication and Collective Action in an Era of European Governance, Cambridge: Cambridge University Press, 151-170,  [überarbeitete Version des Aufsatzes in Journalism].

Adam, Silke; Kaid, Lynda L.; Maier, Michaela; Balzer, Matthias; Berganze, Rose; Jalali, Carlos; Negrine, Ralph; Raycheva, Lilia; Róka, Jólan; Schuck, Andreas; Stetka, Vaclav & de Vreese, Claes (2010): Gli Spot Televisivi Nelle Elezioni Europee del 2009. Strategie di Campaigning a Confronto. In: Special Issue of Communicazione Politica 11 (1): 33-48.

Adam, Silke (2009): Euroscepticism and the mass media. An analysis of the form of contention in the German and French debates on a European Constitution. In: D. Fuchs / R. Magni-Berton / A. Roger (eds.): Euroscepticsm. Images of Europe among mass publics and political elites. Farmington Hills: Budrich Publishers, 193-214.

Adam, Silke & Maier, Michaela (2009): Parteikampagnen bei der Europawahl. Forschungsjournal Neue Soziale Bewegungen, Heft 2, 78-83.

Pfetsch, Barbara; Silke Adam & Barbara Eschner (2009): The Media’s Voice over Europe: Issue salience, openness and conflict lines in editorials. In: R. Koopmans / P. Statham (eds.): The Making of a European Public Sphere: Political Communication and Collective Action in an Era of European Governance. Cambridge: Cambridge University Press [revised version of article in Journalism] (with the editors).

Adam, Silke (2008): Massenmedien als Herausforderer oder Agenturen nationaler Eliten? Eine Analyse der deutschen und französischen EU-Erweiterungsdebatte. In: B. Pfetsch / S. Adam (eds.): Massenmedien als politische Akteure. Konzepte und Analysen. Wiesbaden: VS-Verlag, 116-143.

Adam, Silke (2009): Euroscepticism and the Mass Media. An Analysis of the Form of Contention in the German and French Debates on the European Constitution. In: Fuchs, Dieter/Magni-Berton, Raul/Roger, Antoine (eds.): Euroscepticism. Images of Europe among Mass Publics and Political Elites, Farmington Hills: Budrich Publisher.

Adam, Silke (2009):Bringing the Mass Media in: The Contribution of the Mass Media for Understanding Citizens' Attitudes towards the European Union. In: KFG Working Paper Series (4), September 2009, Freie Universität Berlin.

 

Adam, Silke; Margit Jochum & Hanspeter Kriesi (2008): Coalitions in policy networks. The domestic context of European politics. In: W. A. Maloney / J. van Deth (eds.): Civil Society and Governance in Europe: From National to International Linkages? Cheltenham: Edward Elgar, 193-217.

Pfetsch, Barbara; Silke Adam & Barbara Eschner (2008): The contribution of the press to Europeanization of public debates. A comparative study of issues salience and conflict lines of European integration. In: R. Koopmans / P. Statham (eds.): The Making of a European Public Sphere: Political Communication and Collective Action in an Era of European Governance. Cambridge: Cambridge University Press (with the editors).

Pfetsch, Barbara & Silke Adam (2008): Die Akteursperspektive in der politischen Kommunikationsforschung – Fragestellungen, Forschungsparadigmen und Problemlagen. In: B. Pfetsch / S. Adam (eds.): Massenmedien als politische Akteure. Konzepte und Analysen. Wiesbaden: VS-Verlag, 9-26.

Adam, Silke & Hanspeter Kriesi (2007): The network approach. In: P. Sabatier (ed.): Theories of the Policy Process. Boulder (Colo.): Westview Press, 129-154.

Pfetsch, Barbara; Eva Mayerhöffer & Silke Adam (2007): Politische Kommunikation. In: B. Thomaß (ed.): Mediensysteme im internationalen Vergleich. Konstanz: UVK Verlagsgesellschaft, 59-75.

Adam, Silke & Barbara Berkel (2006): Media Structures as an Obstacle to the Europeanization of Public Spheres? Development of a Cross-National Typology. In: M. Maier / J. Tenscher (eds.): Campaigning in Europe – Campaigning for Europe. Berlin: Lit., 45-66.

Adam, Silke & Barbara Pfetsch (2005): Politische Kommunikation. In: S. Weischenberg / H.J. Kleinsteuber / B. Pörksen (eds.): Handbuch Journalismus und Medien. Konstanz: UVK, 349-353.

Adam, Silke; Barbara Berkel & Barbara Pfetsch (2005): Public Relations aus politikwissenschaftlicher Sicht. In: G. Bentele / R. Fröhlich / P. Szyszka (eds.): Handbuch der Public Relations. Wiesbaden: VS-Verlag, 78-90.

Adam, Silke; Barbara Berkel & Barbara Pfetsch (2005): Stichwort Politische PR. In: G. Bentele / R. Fröhlich / P. Szyszka (eds.): Handbuch der Public Relations. Wiesbaden: VS-Verlag, 598.

Görlitz, Axel & Silke Adam (2002): „Strukturelle Kopplung“ als Steuerungstheorie: Rekonstruktion und Kritik. In: H. Bluhm / K. Fischer / K.-U. Hellmann (eds.): Das System der Politik. Niklas Luhmanns politische Theorie. Opladen / Wiesbaden: Westdeutscher Verlag, 271-289.

 

 

Reviews

Adam, Silke (2008): Olaf Jandura: Kleinparteien in der Mediendemokratie. Wiesbaden, VS 2007, in: Publizistik 53 (2), 267-268.

Adam, Silke (2007): Markus Lehmkuhl: Massenmedien und interpersonale Kommunikation. Eine explorative Studie am Beispiel BSE. Konstanz, UVK 2006, in: Medien & Kommunikationswissenschaft 55 (2), 265-267.

Pfetsch, Barbara & Silke Adam (2005): Myra Marx Ferree, William Anthony Gamson, Jürgen Gerhards, Dieter Rucht: Shaping Abortion Discourse. Democracy and the Public Sphere in Germany and the United States, Cambridge, Cambridge University Press 2002, in: Political Communication 22, 250-252.

 

 

Research reports and code books

Adam, Silke (2009): Bringing the Mass Media in. The Contribution of the Mass Media for Understanding Citizens’ Attitudes towards the European Union. KFG Working Paper Series, No. 4. Kolleg-Forschergruppe (KFG) “The Transformative Power of Europe”, Freie Universität Berlin.

Adam, Silke & Barbara Berkel (2004): Analysis of newspaper editorials: Germany. Europub.com Projekt, Final case report WP3. http://europub.wzb.eu/project reports.en.htm

Adam, Silke, Barbara Berkel & Jessica Erbe (2004): Interviews with collective actors: EU. Europub.com Projekt, Final case report WP 5. http://europub.wzb.eu/project reports.en.htm

Adam, Silke & Barbara Berkel (2004): Interviews with media professionals: Germany. Europub.com Projekt, Final case report WP6. http://europub.wzb.eu/project reports.en.htm

Adam, Silke & Barbara Berkel (2004): Delphi country reports: Germany. Europub.com Projekt, Final Case report WP 5/6. http://europub.wzb.eu/project reports.en.htm

Adam, Silke, Barbara Berkel, et al. (2002). Codebook for content coding of commentaries / editorials. http://europub.wzb.eu/codebooks.en.htm

Adam, Silke (2001): Das Fernsehen ist stärker. US-Wahl 2000: Medien und Einstellungsbildung der Bevölkerung. Medien Tenor Forschungsbericht 111: 42-45.

 

Claes de Vreese, Rosa Berganza & Silke Adam (eds.) (forthcoming): Special Issue on the European Parliament Elections 2009, Journal of Political Marketing.

Pfetsch, Barbara & Silke Adam (eds.) (2008): Massenmedien als politische Akteure - Konzepte und Analysen. Wiesbaden: VS Verlag.

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