Omneya Nour Eddin, has graduated from Cairo University in Communication studies. She holds a double Masters, MA in Communication Studies from Cairo University (2004) and MSc. in Development studies from School of Oriental and African Studies, University of London (2014). She has worked extensively in Development Areas as a communication, social and awareness raising expert in Egypt and in Jordan for several donors including EU, GIZ and World Bank. She has also been teaching communication studies at Ain Shams University. She has been awarded an Erasmus Mundus Research grant in 2012 at City University London. Currently she is a PhD candidate in the Institute for Media and Communication Studies, Freie Universität Berlin under the supervision of Prof. Dr. Carola Richter. Her research interest includes Media in Transformation and Political Economy of Communication, with an applied case study of the Egyptian Broadcasting System.
Thesis: Broadcast Transformation in the Context of Middle Eastern Emerging Democracies: The Case of the Egyptian Broadcast Sector
Several models have been identified to explain the transformative context for media systems, where Hallin and Mancini model (2004) was used widely. Latest growing trends in the literature of media systems assumes that the western models do not seem to fit outside the western world. Voltmer (2012) noted that the Polarized Pluralist Model has become like a “catch all” category for all media systems outside of the Western World of established democracies. This study proposes an analysis of the Transformation of the Egyptian broadcast system through a more indigenous lens, which fits the transformative context in the Arab region after the Arab Spring. Egyptian media system has been always described as a case of blocked transformation, or as a safety valve used by the regime to reduce people’s frustration. Scholars lately propose looking from a cultr-ideological lens to the state of media transformation to come up with a more relevant classification. This study analyses the simultaneous transformation in both the media and political systems in Egypt