This paper examines online activist media practices in the German discourse on GBV during the COVID-19 pandemic, which exacerbated GBV. Using a practice theory approach to social media activism, we analyzed how different actors, such as feminist activists and journalists, engage in public discourse on GBV relationally. We employed a mixed-methods design combining social network analysis, interviews, and ethnography with feminist activists to investigate networking and activist practices leading to diverging speaker positions and their dynamic development. Our findings show that while journalists follow attention cycles of COVID-19 waves, feminist activists maintain the discourse even during phases of low attention. In doing so, they act as authorities with long-term experience and communicative professionalism, adapting their approaches to pandemic conditions. They assume journalistic roles in disseminating information and use storytelling to draw attention to various forms of GBV. However, they do not reduce their communication to individual cases; instead they highlight GBV as a structural risk to society. This study demonstrates the crucial role of feminist media activism in sustaining public discourse on GBV during crises