The Logo and Seal of the Freie Universität BerlinFreie Universität Berlin

Department of Political and Social Sciences


Service Navigation

  • Homepage
  • News and Media
  • Legal Notice
  • Privacy Policy
Information about data transfer when using Google Search™
Department of Political and Social Sciences/

Kolleg-Forschergruppe "The Transformative Power of Europe"

Menu
  • Who we are

    loading...

  • News and Media

    loading...

  • Events

    loading...

  • Research

    loading...

  • Associated Projects

    loading...

  • People (former)

    loading...

  • Publications

    loading...

  • Join the KFG

    loading...

  • Contact

    loading...

Breadcrumbs Navigation

  • Homepage
  • Welcome
  • News and Media
  • General information
  • Working Paper No. 91 Published! Read Anett Dippner's Paper on "Social Media Celebrities and Neoliberal Body Politics in China" here

Working Paper No. 91 Published! Read Anett Dippner's Paper on "Social Media Celebrities and Neoliberal Body Politics in China" here

News from Sep 25, 2018

Social Media Celebrities and Neoliberal Body Politics in China

Anett Dippner - September 2018 Download

Abstract

Since 2015, a new category of media stars came to public awareness and sparked a controversial discussion in China: Internet Celebrities (Wanghong). “Wanghongs” build their fame and fandom mostly on their eyecatching and hyperfeminine appearance which they are presenting extensively on Social Media platforms to gain public attention and acquire followers and fans. The stereotypical so-called “Internet Celebrity face” (Wanghong lian) became the most discussed buzz word of the year 2016 and led to a society-wide discussion about new beauty ideals and the growing popularity of cosmetic surgery, the objectification and commercialization of the body, as well as the increasing importance of an appropriate appearance for the individual’s social and economic success since the 2000s. For tracing these questions, the article analyses the development and characteristics of this new group of celebrities and locates them in the booming “Beauty Economy”. By literally selling their beautiful face, Wanghongs convert symbolic capital through e-commerce and online advertising into real economic advantages. The utilitarization of “body capital” heats up the public discourse about yanzhi (value of a pretty face) in China’s status-conscious society. With an analysis of the so called “Internet Celebrities” phenomenon this paper looks behind the sparkling Social Media façade and reveals the social and economic conditions that led to this new ideology of beauty as capital in China.

3/100
identity_transformeurope

News and Media

spinner

Events

spinner

Service Navigation

  • Homepage
  • News and Media
  • Legal Notice
  • Privacy Policy

This Page

  • Print
  • Subscribe RSS-Feed