The research object of the Division of Organizational Communication is communication in, from and about organisations. The following questions are in the focus of our research:
- What role do organizations play in opinion-formation processes, and how do these processes influence organizations (mediatization effects)?
- How do societal changes (e.g. media change, globalization or policy change) influence strategic organizational communication?
- What communication strategies and what channels do social actors use in order to reach their goals? How does this affect public opinion and public discourse?
While aiming to provide answers to these and other questions, we employ both qualitative and quantitative methods. We mostly count on theories from the academic field of media and communication studies to guide our research, but we also refer to related social sciences and humanities.