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In the context of the project, some BA and MA theses have already been written about the project topic. In addition, courses have been held on the topic. Such affine project work and events are documented on this page. The titles below are only translated for information purposes.

Master Theses 

  • Gurr, G. (2018).  A Matter of habit? A Typology of Habitualized Media Use for Political Information
  • Benert, V. (2017). Between Vlog and Advertisement. An Experimental Online Survey for the Perceptibility and Assessment of Product Placement in Social Media Exemplified by the Video Platform YouTube
  • Lübke, S. (2017). Success Factors of YouTube Channels from the Perspective of Providers. Can a Viral Random Success lead to Predictable Success? Guideline-Based Expert Interviews with Multi Channel Networks on the Success on YouTube
  • Felde, J. (2016). Involvement of the Audience on Twitter: Patterns of Interaction in TV Accompanying Communication Exemplified by #AnneWill. A Quantitative Content Analysis of Tweets on the Talkshow Anne Will
  • Hanney, A. (2016). Not without my Cellphone! - The Consequence of Parallel Smartphone Use for Situations of Face to Face Communication
  • Heintz, N. (2016). "The Viewer becomes the Program Director" - Forward-looking Statements in Public Communication on Media Technology: A Qualitative Content Analysis Exemplified by Non-Linear Moving Image Technology
  • Pieritz, J. (2014). Second Screen: On the Research of the Parallel Use of TV and Internet
  • Weiße, Anne (2014): "Twitter and the TV debate 2013. An Analysis of the Reception Accompanying Communication on the Social Web" 

On September 1st, 2013 the two chancellor candidates Angela Merkel and Peer Steinbrück met in a TV debate as part of the federal election campaign. Simultaneous to the broadcasting of the television format the audience intensively communicated through the microblogging service Twitter. The objective of the study was to find out about how the audience communicated about their perception of the program in the social web and especially about how they judged the personal and political characteristics of the two candidates. The results of the quantitative content analysis showed that the chancellor was judged more frequently as well as constantly more negative than her challenger who was mostly seen as the winner of the debate. In addition, the results highlighted that personal characteristics were not assigned a higher relevance than political ones. The character’s assessment depended on the related issue.

Bachelor Theses

  • Hille, S. (2018). Concepts of Experts of Moving Image Production for TV and Internet Regarding Target Groups
  • Lichtenstein, F. (2017). A Medium for just an Instant? Snapchat as a Journalistic Tool
  • Liesfeld, J. (2017).  How is the Concept of Childrens Television Characterized? A Systematic Revision of Descriptive Instruments of the Phenomenon of Childrens TV from a Legal, Program-Based, User-Based and Media-Pedagogical Perspective
  • Litwin, A. (2016). Competition between YouTube and Advertising-Financed Program TV - A Literature-Based Analysis
  • Kanojka, A. (2015). Film Industry and "Digital Piracy"
  • Kleineidam, A. (2015). Interactivity vs. Participation? Limits and Opportunities of Interactive TV for Television Broadcasters
  • Lebus, F. (2015). Providers of Video on Demand in Germany - A Comparison from the Perspective of Media Economy


  • Summer Term 2018: Politics on YouTube - Politics for the Generation Y? User Habits and Motives Regarding Political Moving Images on the Internet 1 + 2 | Syllabus
  • Winter Term 2016: New Forms of Television | Syllabus
  • Winter 2014: Convergence of TV and Internet | Syllabus