Prof. Dr. Jürgen Maier, Prof. Dr. Michaela Maier
Gesamtprojekt: Prof. Dr. Rüdiger Schmitt-Beck, Prof. Dr. Harald Schoen, Prof. Dr. Sigrid Roßteutscher, Prof. Dr. Bernhard Weßels, Prof. Dr. Christof Wolf
DFG-Langfristförderung als Teilmodul des Projekts „The Dynamics of Voting: A Long-term Study of Change and Stability in the German Electoral Process”
In cooperation with the University of Koblenz-Landau we analyze the TV debate of the elections in 2017 between Chancellor Angela Merkel and her opponent Martin Schulz on September 3. Long established in the USA, TV debates have developed into significant and unique events during the campaigns in Germanys young past. As a rare and simultaneously widely visible major event, the TV debate represents an excellent opportunity for science to learn more about campaigns and their public reception. We focus especially on the processes of information reception and processing. To this end, the study gathers real time reactions from subjects during the debate reception and documents them. A quadruple panel design around the debate completes the real time data. Precise insights are achieved from the collected joined real time and questionnaire data, in the process of political objects perception and of opinion making of the citizens, together with their dynamic. The TV duel study is part of the project „The Dynamics of Voting: A Long-term Study of Change and Stability in the German Electoral Process”. The objective of the project as a whole is to describe and explain the changing processes within the German electorate (including the context of electoral decisions) in a parallel extensive perspective from the elections in 2009, 2013 and 2017.