The project seeks to characterise key configurations of food risk/benefit relationships and the consequent implications for risk communicators. It will develop recommendations about the unique potential of new social media and provide a systematic understanding of how consumers deal with food risk information. The project will identify the barriers to communicating to consumers across Europe and identify key socio-psychological and socio-demographic characteristics that affect food risk perceptions.

Projektleiter: Dr. Markus Lehmkuhl

Partner: University College Dublin (Coordinator)

              University of Surrey

              Universiteit Twente

              Food Centre of Food and Veterinary Services, Peldu Latvia

              Universiteit Gent

              Centro de investigacao e de intervencao social associacao, Lisboa

              Focus business communications, Southhampton

              European food information council, Brussels

              White October, Crickhowell

              Brook Lyndhurst, London

              Hylobates Consulting, Roma

              Universitat Rovira i Virgili, Tarragona

              Brunel University, Uxbridge

Laufzeit: 07.2010 - 07.2013

Mittelgeber: Europäische Kommission, FP 7

http://www.foodrisc.org/