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Bachelor Theses

Bachelor Theses (since 2011)

Please note that the majority of the titles shown here have been translated from German into English for informative purposes only. The original thesis could have been written in German language.

Here you can find bachelor theses that have been supervised by the Division Media Analysis/ Research Methods (since 2011):


  • Pascal Butzke: Elite Opinion and Climate Reporting on Fridays for Future and Climate Change
  • Josefine Creutz: The Representation of the Christian Churches in German Public Service Broadcasting - Expert Interviews on a Possible Loss or Rise in Importance
  • Petrov Lolovski: Gender-related Media Frames. A Quantitative Content Analysis of the News Coverage on "The Council of Europe Convention on Preventing and Combating Violence against Women and Domestic Violence" in Bulgaria
  • Robyn Meahl: Applying Uses and Gratification Theory to Social Media Content Creation: A Theory Based Approach for Berlin Orchestra
  • Jana Pfenning: Topic Management during the European Election 2019 Exemplified by the Twitter Accounts of Manfred Weber, Katarina Barley and Ska Keller
  • Eli Vardzhiyska: How does Collective Identity develop when it comes to Online Cultural Events? A Content Analysis of Comments within the YouTube Community of "We Are One: A Global Film Festival"
  • Linn Zanow: Sustainability in the German Media Coverage. Agenda Setting Approach and Empirical Findings


  • Julia Sophie Blaß: The Role of Strategic Internal Organizational Communication in Turquoise Companies
  • Yunus-Emre Güllü: Dark Participation on the Net - The Reception of the Anti-Islamic Murder of Marwa el-Sherbini via the Right-Wing Extremist Internet Forum "politikforen.net"
  • Trayana Milcheva: #NichtOhneMeinKopftuch: Participation of Muslim Women in the Debate on the Head-Scarf Ban in German Schools - A Qualitative Content Analysis of Postings by Muslim Women on Instagram
  • Alexandra Poros: Content Analysis on the Abuse Summit of the Catholic Church
  • Annkathrin Rymell: Sexual Euphemism and Dysphemism in Male Slash Fanfiction - A Corpus-Linguistic Study of Synonyms for Male Genitalia in Slash Fanfiction through the Interpretative Perspective of Conceptual Metaphor Theory
  • Sarah Steuxner: Between Information and Evangelization - the (Journalistic) Self-Conception of Vatican News
  • Romano Ussat: News Factors on Instagram in Comparison to Television: A Quantitative Content Analysis Exemplified by Tagesschau
  • Ani Vasileva: "See what's next on Netflix": Motives and Functions of Binge Watching in the Context of Video on Demand Services
  • Yanwen Zhang: Uses and Gratifications for the Use of Integrated Social Media Platforms Exemplified by WeChat


  • Steliyana Doseva:  Terrorism in Press Coverage on Migration. A Quantitative Content Analysis of the Berlin Press Coverage on Migration before and after the Terror Attack on the German Christmas Market 2016
  • Christina Freese: Product Placement 2.0 - Evaluation of Relevant Mechanisms of Action on the Video Platform YouTube on Product Placement
  • Steven Hille: Expectations of Experts in the Moving Image Production Sector regarding Target Groups of TV and Internet
  • Michael Tran Xuan: The Debate on the Great Coalition on Twitter: Policy, Politicians or Parties?


  • Sanja Ehmen: Motherhood and Media Use. Theoretical Foundations and Empirical Evidences
  • Daryna Kot: Framing in Crisis Communication - A Quantitative Content Analysis of German Press Coverage on the Krim Crisis
  • Dieu Linh Ngo: The Impact of German's Lifestyle on their Media Use


  • Johanna Felde: Involvement of the Audience on Twitter: Interaction Patterns of Communication whilst Viewing TV in the Case of #AnneWill.
  • Valerie Marouche: One Country, Three Parallels? Pillarization between Three Linguistic Regions in the Swiss Media Coverage.
  • Frithjof Nagel: Heute-Show - A Content Analysis.
  • Christian Schlippes: Challenges and Opportunities of Infographics in Newspapers.
  • Annika Schuldt: Cultivation Effects of Scripted Reality. A Reflection of the Current State of Research.
  • Simone Traub: Topic Structure of Online Journalism and the Social Network Facebook. A Content Analysis of Spiegel Online and Zeit Online.


  • Anna-Franziska Kiefner: E.ON in Transition: Framed and Argued? – A Qualitative Analysis of the Public Discourse on the Energy Transition of E.ON

  • Doreen Anders: Framing of February 13, 1945 in Dresden’s Local Press

  • Antonia Antonova Dineva: The Potential Influence of Scripted Reality TV on the Perception of Violence

  • Klara Oltersdorf: Designing Health Campaigns: Empathy as an Alternative to Anxiety?

  • Tobias Schulz: The funding of the RBB: Investigating Transparency and Information Situation
  • Ewelina Magdalena Szczypka: Participatory versus Professional Online Journalism: A Relationship between Cooperation and Competition

  • Charlotte Vorreuther: Media Representation of Ethnic Minorities: A Case Study about the Self-Perception of Indigenous Canadians

  • Ina Zhikova: Climate Change in German Tabloid and Quality Press – the Framing of Risks and Catastrophes


  • Katja Dallmann: The Belarussian Protests in 2011: Intertextuality in German News Coverage on the ‘Revolution of Social Networks’
  • Melanie Manthey: Quality only at the Bottom End? An Analysis of the Post-Prime Time Programme Portfolios of ARD/Das Erste and ZDF

  • Anna Schäfer: Something about Politics… An Experiment about the Impact of Entertaining Elements of the News Programme Tagesschau on Memory Performance


  • Scripted Reality and Social Media: The Cultivation of Reality Perception through Scripted Reality in Television and on Facebook – A Quantitative Analysis of “Berlin – Tag und Nacht”


  • Inga Wurzbach: Marvel, Manga, Mosaic. A Typology of the Comic Genre


  • Philipp Büchner: News Factors in Sports Reporting

Here you can find bachelor theses that have been supervised by the Division Research Methods/ Applied Communication Research (until 2011):


  • Anja Bunzel: The News Coverage of the Northern Island Conflict in British and Northern Irish Media
  • Mario Köpnick: Computer Games as Media – A Media-Theoretical Analysis

  • Martin Osterloh: A Critical Analysis of the Research Methods Used in Public Agenda Setting

  • Thorsten Scheimann: The Image of Islam in German Mass Media

  • Franziska Teubert: Political Parties Caught in the Net


  • Wolf Dermann: Mobilising Strategies on Social Networks During the U.S. Presidential Election Campaigns in 2008

  • Ute Friedel: Education and Science on Television: An Insiders‘ Perspective

  • Christin Lappan: The Potential of Web 2.0 for National Election Campaigns

  • Carolin Lindemann: First Comes the Kidney, Then Morals? Ethics in German Media Law: The Example of ‘De Grote Donorshow’


  • Anne Hagemann: Personalisation in the News Coverage of the German National Election 2005

  • Linda Knab: The Potential of Various Methods as for Research of the Multi-Reference Model of Emotion

  • Sabine Künzel: Television Debates in Election Campaigns: A New Campaigning Strategies of Political Parties?

  • Cvwtan Mihaylov: Sports Magazines with a Focus on Soccer: A Case-Study on ‚Kicker-Sportmagazin‘. ’11 Freunde’, ‘Sport-Bild’, and ‘BRAVO Sport’

  • Sylvana Specht: The Education of Journalists in Universities in the People’s Republic of China

  • Uta Weiße: The Importance of Mass Media for the Integration of Minorities into Society: A Case-Study about the Korean Minority and the Magazine ‘Hangaram’