Springe direkt zu Inhalt

Master Theses

Master Theses (since 2013)

Please note that the majority of the titles shown here have been translated from German into English for informative purposes only. The original thesis could have been written in German language.

Here you can find master theses that have been supervised by the Division Media Analysis/ Research Methods (since 2013):

2019

  • David Böhme: Members of the European Parliament and European Media Use? An Analysis of the Media Use of Members of the European Parliament
  • Mandy Haugg: Parental Acceptance of the Use of Tablet Computers in Day Care Centers - A Quantitative Analysis in Consideration of Parental Media Literacy and their Educative Behaviour regarding Media Use as Key Determinants
  • Dorothea Kerényi: Challenges of Traditional Enterprises due to Changed Consumer Behaviour induced by New Communication Technologies
  • Nina Yvette Knoppik: Gender Specific Coverage on the Election Campaign for the German Bundestag in 2017? A Content Analysis of the Press Coverage on the Top Candidates of the Political Parties CDU, SPD, Die Grünen, AfD and Die Linke
  • Fabian Lebus: Hate Speech in User Comments - A Quantitative Analysis of Deleted Posts of Online Users
  • Ronja Marten: Fly High. Pay Low. Communicate Well? A Quantitative Analysis of the Community Management in Social Media Exemplified by the Complaint Management of Low Cost Carriers vs. Network Carriers on Facebook.
  • Ina Zhikova: A Variety of Frames in Climate Coverage - A Content Analysis of Berlin Quality and Tabloid Press

2018

  • Vivien Benert: Between Video Blog and Advertisement - An Experimental Online Survey for the Recognition and Evaluation of Product Placement in Social Media - Exemplified by the Video Platform YouTube
  • Yin Tsui Cheung: Motivations for Using Smartphone Dating Application - A Quantitative Survey Study of Tinder users in Hong Kong
  • Maria Elisa de Almeida Franke: Political Communication on Social Media - Conversationalists, Virtual Citizens, and Lurkers: A Typology of Brazilian Political Communicators on Social Media Platforms
  • Özgül Demiralp: The Coverage of Women in Media - A content analysis on the portrayal of women in the Harvey Weinstein revelations, in The New York Times and The New Yorker, in 2017
  • Gwendolin Gurr: A Matter of Habits? A Typology of Habitualized Media Use for Political Information
  • Laura Müller: East German and West German Stereotypes in German Regional TV Programs - A Content Analysis of Entertainment Shows of the Central German Broadcasting (MDR) and the West German Broadcasting (WDR)
  • Malena Reimelt: Crisis Communication in the Travel Sector
  • Dina Salieva: Climate change coverage in the US: comparing Obama's and Trump's presidencies

2017

  • Nicole Akakpo: The Representations of Ethnic Minorities in US Fictional TV-Shows
  • Nicole Hubert: Factors for Success in Election Campaigns - A Case Study of Besti Flokkurinn [Best Party] in Iceland's Municipal Elections in 2010
  • Elke Kögler: Forecasting Methods regarding the Election Results of the German Bundestag - Forecasts based on Comparative Surveys, Stock Exchange and Models
  • Verena Michaeli: Islam on German TV - A Quantitative and Qualitative Analysis of the Coverage in the Years 2014 to 2016
  • Christopher Randall: Emotion in Politics - How Emotional Language has replaced Factual Policy Debate in the 2016 US-American Presidential Election
  • Ina Wylenga: The Representation of Migration and Integration in the Mass Media. A Quantitative Content Analysis of Fictive and Non-Fictive Entertainment Shows in Germany.

2016

  • René R. M. Bosch: Comparison of French and German Media regarding the Coverage of the Ukraine-Crisis
  • Maria Elena Campos Delgado: Coverage of the Mexican Drug War: Impact on the National Image
  • Titilayo Kumilonje Dzabala: The Coverage of the 2015 Migrant Crisis by South African and European Media
  • Daniel Gräßer: Political Reporting on Swiss and German TV
  • Jenny Kareitis: Refugee Crisis in 2015. Opportunity and Risk for the Europeanized Identity of Germany?
  • Jan Kietzmann: Cold, warm, warmer, hot!? TV Coverage during the Final Phase of Election Campaigns for the German Bundestag - A Secondary Analysis of News Coverage before the Elections for the German Bundestag in 2005, 2009 and 2013
  • Lee Turner Kodak: Examining News Selection Factors between Serious and Satirical Newspapers
  • Aileen Lehmann: CSR Communication in Social Media - Study on CSR Communication of the Electricity Companies E.ON and ENBW on Facebook
  • Katja Neuendorf: Pegida in the Press: An Analysis of German Daily Newspapers
  • Marie Luca Pein: Between "Refugee Crisis" and "Welcoming Culture" - Refugees in the Current Media Coverage
  • Felix Plum: The Journalism Cultures in Germany and Switzerland. A Multiple-Scale Content Analysis of TV News
  • Ida Reihanishalmani: Comparison of the Media Coverage of Iran's Nuclear Program in Iranian and American Media: A Critical Discourse Analysis of Legitimization and De-legitimization Arguments of Joint Comprehensive Plan of Action in Iranian and American Press
  • Leonie Schulz: Quantity before Quality? Reporting on Online Surveys in German Print and Online Media
  • Isabel Wellniak: Framing in the Coverage of the Current Refugee Crisis in Germany - Alteration of Frames due to Key Events
  • Pourang Zarif Karimi: Coverage, Opinion Making and Propaganda in Iranian Media

2015

  • Anne Beier: Terrorism in German Mass Media 2011/2012. A Secondary Analysis

  • Mirco Kuzelak: The Construction of Visual Frames: The Example of Federal Presidential Elections

  • Judith Regenhardt: Evaluation of Internal Corporate Communication [...]

  • Friederike Schiller: News on Private Television: Between Diversity and Focus

  • Lisa Schimmelpfennig: Social Perception and Opinion Making by Media Use - A Survey on Media Use and Attitude towards Immigration to Germany

2014

  • Kathrin Baumann: The Formation of Collective Memory through Media - A Qualitative Analysis of the Anniversary of the Erection of the Berlin Wall: Reference Points for Interdisciplinary Memory Research

  • Anja Haufe: Radio in a Digital Environment: How Can Radio Assert itself against the Internet? A Qualitative Analysis of User Motives

  • Marie Przibylla: Public Service vs. Private Broadcasting: Scrutinizing News Formats. An Analysis of Journalistic Selection Criteria based on the Theory of News Values

  • Marianne Riechers: Key Events as Turning Points in the News Coverage of the Bundeswehr Deployment in Afghanistan

  • Ann-Christin Wehmeyer: De-Medialisation through Digitalisation? The Communication Strategies of the SPD during German National Election Campaigns in 2013

  • Susanne Wein: The German National Election Campaign 2013 on Facebook: A Qualitative Analysis of Self-Portrayal Strategies of Leading Politicians

2013

  • Nadja Jung: Private Information of Political Actors in Social Networks and Online Media
  • Sabrina Markutzyk: German Nuclear Phase-Out made in Japan? A Quantitative Content Analysis of the Role of “Fukushima” as Key Event in the German Debate on Nuclear Energy

  • Aaron K. Roth: The Campaign „Kein Täter werden“ – A Media Impact Analysis

  • Franziska Teubert: The Justification of the Bundeswehr Deployment in Afghanistan 2001 in German, British and U.S. News Coverage: A Comparative Frame Analysis

  • Uta Miryeong Weiße: Can We Still Have our Green Tea? Tsunami, Fukushima and Nuclear Phase-Out in German News Coverage

Here you can find master theses that have been supervised by the Division Research Methods/ Applied Communication Research (until 2011):

2011

  • Janine Greyer: Political Participation, Identity, and Media Usage – An Online Survey with German Emigrants in Australia
  • Alexander Sängerlaub: Personalisation in the News Coverage on Election Campaigns. Does the Method Determine the Outcome?


Logo_IMS