In this presentation, Camille Riou will explore key developments in political communication in the digital era. Drawing on concrete examples from the upcoming presidential elections in France, she will examine how digital media, data, and online communication strategies are shaping political participation, voter engagement, and campaign tactics within today’s rapidly changing political context.

This guest lecture takes place as part of an Erasmus+ exchange within Prof. Dr Alexander Görke’s course Medienkrise und Medienkrieg (LV 28821).