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Curriculum MA Media and Political Communication

The Master’s program Media and Political Communication (mainly taught in German) attracts outstanding B.A. graduates of media and communication studies from all over the world. The aim of this theory-driven and research-oriented Master’s program is to provide students with detailed professional knowledge in the field of political communication. Focal points are:

  • Mediated (including digital) political communication
  • Political communication management
  • Political journalism in online and offline media
  • Methods of empirical communication research
  • Findings of international political communication research

Research Competency and Career Opportunities

Within the Master’s program students will acquire methodological and analytical skills allowing them to research and evaluate political communication problems and phenomena in a changing media environment.

Graduates of the Master’s program are prepared for a career in an academic and applied research or teaching environment. They may also take a leading position in media and political organizations and specialize in political communication, political consulting, public opinion or media and political research.

The Master’s program consists of eight modules spanning four semesters. Students complete a Master’s thesis of approximately 60 pages in the fourth semester. The courses are taught in German and some in English (maximum 25 %).





Theories and Findings of Political Communication Research *

Political Communication Research Methods

Political Journalism



History and Structures of Political Communication



Strategic Communication in Politics

Academic Elective (International Communication or Political Science)

Practical Elective



Applied Political Communication Research Master's thesis

* The module descriptions are in German.