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Curriculum and Course Structure: Bachelor's Program Media and Communication Studies

Media and Communication Studies is a social science that analyzes the conditions, structures, processes, contents and effects of mediated communication. The Bachelor’s program provides students with comprehensive knowledge in the following areas of research: journalism, organizational communication, international communication, communication policy, media economics, communication history, media use and media effects.

The courses offered in the program focus on:

  • scientific findings and theories concerning public communication, in particular mediated communication
  • research methods for analyzing communication, media use and media effects as current and historic phenomena
  • development of the necessary skills for professional communication.

Research Competency and Career Opportunities

The Bachelor’s program prepares students for jobs in journalism and public relations, organizational communication, communication and media research, media marketing and planning, and conceptual design of (digital) communication media.